The Problem The Audit Pricing About Get the Audit
GTM Stack Intelligence

Your GTM Tech Stack
Is Overgrown.
We Will Show You
What to Prune.

Prune delivers a 5-component GTM Stack Audit in 3 weeks. AI-powered analysis. Expert-reviewed recommendations. We tell you which tools to keep, cut, and add, and exactly where your revenue pipeline is leaking money.

🛡

Guaranteed: We identify $100,000+ in annual savings opportunities or the audit is free.

GTM Stack Audit Preview
Live Example
Salesforce
92%KEEP
Outreach
82%KEEP
Gong
79%KEEP
6sense
61%REVIEW
Salesloft
14%CUT
Chorus
18%CUT
Drift
20%CUT
$174K
Year 1 identified savings
3 immediate cancellations
Zero migration required
41
average GTM tools at a $100M ARR company
$2.3M
average annual GTM tech stack spend
14
average tools flagged for immediate cancellation per audit
78%
of companies with AI tools have data quality below 5 out of 10
The Problem

Three Problems Every GTM Leader Is Dealing With Right Now.

You are responsible for the systems that generate revenue but do not have the data to justify the investment.

🔴

Tool Sprawl Nobody Can See

40 to 70 GTM tools, accumulated through acquisitions and budget cycles. On average 14 have adoption below 20%, representing $200K or more in silent waste. Auto-renewals happening silently. Nobody owns the complete picture.

Average 14 tools flagged for immediate cut per audit
🟡

Revenue Leaking Quietly

31% of qualified leads arrive without a lead source. Attribution is blind. 18% sit unworked in Salesforce for 48 hours or more, often because routing rules were never updated after the last acquisition. 12% of your contact database is duplicates, distorting every forecast. Each failure has a dollar value nobody has quantified.

Average Lead-to-Cash finding: $220K per quarter in recoverable pipeline
🤖

AI Tools in Bad Soil

Your CEO wants AI deployed. But 78% of companies that have purchased an AI GTM tool have data quality below 5 out of 10. The tools fail not because AI does not work, but because nobody fixed the data foundation first.

Prune tells you what to fix before the next purchase
HOW WE FIX IT

Five Components. One Integrated Report. Delivered in 3 Weeks.

Each component informs the next. The Stack Discovery feeds the ROI Scorecard. The Lead-to-Cash Health Score explains the AI Readiness gaps. This is a system, not a checklist.

Step 1

Stack Discovery Map

Complete inventory from Finance AP, SSO, contracts, and shadow interviews. Every tool: cost, users, integrations, renewal date.

Step 2

ROI Scorecard

Every tool scored 1 to 10 on usage, impact, integration depth, and cost efficiency. Keep, Review, or Cut per tool.

Step 3

Rationalization Roadmap

30, 60, and 90-day prioritized action plan with savings estimates, vendor briefs, and change management messaging per tool.

Step 4

Lead-to-Cash Health Score

10 Salesforce health signals audited via secure read-only access. Every red signal gets a dollar-value revenue impact estimate.

Step 5

AI Readiness Score

3-dimension assessment: data quality, integration depth, process maturity. Tells you which AI tool to deploy first and what to fix first.

How It Works

Light Lift. Heavy Findings.

Your team commits 5 hours across 3 weeks. No engineering work. Read-only access only.

Week 1

Data Collection

  • Finance AP export (vendor payments)
  • Okta or Google Workspace SSO export
  • Active SaaS contracts (shared folder)
  • 30-minute shadow interview per team
  • 2-hour integration mapping session
⏱ Approximately 3 hours from your team
Week 2

Analysis and Salesforce Audit

  • Salesforce read-only access (15 min setup)
  • 10 Lead-to-Cash health signals via Salesforce
  • MAP sync log review (Marketo or Pardot)
  • AI Readiness Assessment (15 questions)
  • Full ROI Scorecard across all tools
⏱ Approximately 2 hours from your team
Week 3

Delivery and Live Readout

  • 25-slide board-ready audit report
  • 60-min readout with VP, CFO, and CRO
  • 30, 60, and 90-day savings roadmap
  • AI deployment sequence recommendation
  • Retainer proposal (optional)
⏱ 60-minute readout with your leadership
The Guarantee
🛡

$100,000 in Savings Opportunities. Or the Audit Is Free.

If Prune does not identify $100,000+ in annual savings opportunities, the audit is free. Backed by 15 years of doing this work at real companies. We know what we will find.

The Founder

Built by Someone Who Has Managed GTM Tech Stacks for 15+ Years.

For fifteen years, Gaurav Palande was the GTM Technology leader being asked to justify every tool investment without a proper data layer to do it. He built Prune because he kept wishing someone had built it for him.

$100M+

ARR impact from end-to-end GTM systems transformations: CRM re-architecture, Marketing Automation migration, and 50+ platform integrations across enterprise B2B SaaS

$8M+

Annual savings from identifying and cutting redundant GTM tools across multiple enterprise engagements

30+

Industry-leading GTM tools governed: Salesforce, Marketo, Outreach, Gong, Clay, ZoomInfo, and more

15 yrs

Operator experience as the person responsible for the GTM tech stack, not advising it from the outside

G
Gaurav Palande
Founder, Prune

Experience at

Freshworks Amazon TikTok Synopsys Apple Polycom

"I spent fifteen years managing GTM tech stacks at some of the world's fastest-growing companies. Every year I wished there was a way to know which tools were actually earning their place. There was not. So I built it."

Pricing

Simple Pricing. Guaranteed Outcomes.

Start with the audit. The savings pay for everything else.

One-Time Engagement

GTM Stack Audit

$15K one-time

The complete 5-component audit, delivered in 3 weeks.

  • Full 5-component audit
  • 25-slide board-ready report
  • 60-min live readout with leadership
  • 30, 60, and 90-day savings roadmap
  • Lead-to-Cash health report with revenue impact
  • AI readiness score and deployment plan
  • $100K+ savings guarantee or free
Book a Call →
Enterprise

Platform

Custom

Live dashboard, multi-team coverage, and dedicated support.

  • Continuous live dashboard
  • Multi-team coverage
  • Full Salesforce Lead-to-Cash monitoring
  • Custom integrations
  • Dedicated Customer Success Manager
  • Annual strategy session
Talk to Us →
Common Questions

What People Ask Before Saying Yes

Is my data safe? +

Yes. We use read-only access only. We never write to, delete from, or modify your Salesforce or MAP. Finance and SSO data is exported by your team and sent to us directly. We sign an NDA before any data is shared, and all client data is deleted 90 days after the engagement closes.

How is this different from Zylo or CloudEagle? +

Zylo and CloudEagle tell your CFO what the stack costs. Prune tells your VP of GTM Technology what it earns, and where your pipeline is breaking. Different buyer, different question, different output. Most companies benefit from both. Zylo surfaces the spend number; Prune builds the justification for it.

What if you do not find $100K in savings opportunities? +

The audit is free. This guarantee is grounded in 15 years of running this analysis at real companies. At any B2B SaaS company above $50M ARR with 30 or more GTM tools, we have consistently found well above the threshold. If your situation looks like it may not qualify, we will tell you honestly before you pay anything.

Get Started

Let us Prune Your GTM Stack.

Start with a conversation. We will show you what Prune finds in a stack like yours and you decide if you want to go deeper.

🛡 The guarantee: If Prune does not identify $100,000+ in annual savings opportunities, the audit is free. Backed by 15 years of real operator experience.