Go-to-Market Stack Intelligence

Your Go-to-Market Tech Stack
Is Overgrown.
We Will Show You What to Prune.

We audit your entire software stack, find what is wasted, and deliver a board-ready roadmap — with dollar values on every finding. Three weeks. Five hours of your team's time.

Guaranteed: We find $100,000+ in annual savings opportunities — or the audit is free

Book a 30-Min Call → Try the Free Audit Preview ↗

Go-to-Market Stack Audit Preview Live Example

Salesforce

92% KEEP

Gong

79% KEEP

6sense

61% REVIEW

Salesloft

14% CUT

Chorus

18% CUT

Avg Go-to-Market tools at $100M ARR

$2.3M

Avg annual Go-to-Market software spend

Avg tools flagged for immediate removal

78%

AI tools deployed on incomplete data

Our team's background

Freshworks Amazon TikTok Apple Synopsys Polycom

The Problem

Three Problems Every Go-to-Market Leader
Is Dealing With Right Now.

You are responsible for the systems that generate revenue — but do not have the data to justify the investment.

🔴

Tool sprawl nobody can see

40 to 70 Go-to-Market tools, accumulated through acquisitions and budget cycles. On average 14 have adoption below 20%, representing $200K or more in silent waste. Auto-renewals happening. Nobody owns the complete picture.

Avg 14 tools flagged for immediate removal per audit

🟡

Revenue leaking quietly

31% of qualified leads arrive without a source. Attribution is blind. 18% sit unworked in Salesforce for 48 hours or more — often because routing rules were never updated after the last acquisition. Every failure has a dollar value nobody has quantified.

Avg Lead-to-Cash finding: $220K per quarter in recoverable pipeline

🤖

AI tools in bad soil

Your leadership wants AI deployed. But 78% of companies that have purchased an AI Go-to-Market tool have data quality below 5 out of 10. The tools fail not because AI does not work — but because nobody fixed the data foundation first.

Prune tells you what to fix before the next AI purchase

Free Tool

See your stack before you book a call.

Upload your finance Accounts Payable (AP) export — the file your finance team uses to track software invoices. Prune flags ghost tools, duplicate vendors, and immediate cut candidates in 30 seconds. No sales call required.

Try the Analyzer → Takes 30 seconds · No account needed

Accounts Payable Analysis 3 findings in 30 seconds

Salesloft

$38K/yr · 14% adoption

CUT

Demandbase

$64K/yr · overlaps 6sense

REVIEW

Salesforce

$186K/yr · justified

KEEP

The Audit

Five Components. One Integrated Report.
Delivered in Three Weeks.

Each component informs the next. The Stack Discovery feeds the Return on Investment Scorecard. The Lead-to-Cash Health Score explains the AI Readiness gaps. This is a system, not a checklist.

Stack Discovery Map

Complete inventory from Accounts Payable, single sign-on, contracts, and shadow interviews. Every tool: cost, users, integrations, renewal date.

Return on Investment Scorecard

Every tool scored on usage, impact, integration depth, and cost. Keep, Review, or Cut per tool — with a dollar value on each verdict.

Rationalization Roadmap

30, 60, and 90-day prioritized action plan with savings estimates and change management messaging per tool.

Lead-to-Cash Health Score

10 Salesforce health signals audited via secure read-only access. Every red signal gets a dollar-value revenue impact estimate.

AI Readiness Score

Three-dimension assessment: data quality, integration depth, process maturity. Tells you which AI tool to deploy first and what to fix first.

How It Works

Light Lift. Heavy Findings.

Your team commits five hours across three weeks. No engineering work. Read-only access only.

Week 1

Data Collection

✓Finance Accounts Payable export (software vendor payments)
✓Single sign-on export (Okta or Google Workspace)
✓Active software contracts (shared folder)
✓30-minute shadow interview per team
✓2-hour integration mapping session

⏱ ~3 hours from your team

Week 2

Analysis and Salesforce Audit

✓Salesforce read-only access (15-min setup)
✓10 Lead-to-Cash health signals reviewed
✓Marketing automation sync log review
✓AI Readiness Assessment (15 questions)
✓Full Return on Investment Scorecard built

⏱ ~2 hours from your team

Week 3

Delivery and Live Readout

✓25-slide board-ready audit report
✓60-min readout with your VP, CFO, and CRO
✓30/60/90-day savings roadmap
✓AI deployment sequence recommendation
✓Ongoing monitoring proposal (optional)

⏱ 60-min readout with leadership

🛡

$100,000 in Savings Opportunities.
Or the Audit Is Free.

If Prune does not identify $100,000 or more in annual savings opportunities, the audit is free. Backed by 15 years of doing this work at real companies. We know what we will find.

Applies to companies above $30M revenue with 25+ Go-to-Market tools

A Real Example

What we find looks like this.

📋 Example Audit Finding

$110M software company. $2.3M in annual Go-to-Market spend. No one knew which tools were earning their place.

We pulled the Accounts Payable export. Right there: Salesloft. 85 licenses. $38,000 per year. But the company uses Outreach for sales outreach. Cross-referencing the single sign-on system showed 12 active users — 14% adoption. The tool came with an acquisition 14 months earlier. Nobody cancelled it. IT thought Marketing owned it. Marketing thought IT owned it. Cancel this month. Zero migration. $38,000 back.

Then we ran ten diagnostic checks on their Salesforce database. Found 312 leads assigned to sales reps who had left the company. Those leads were sitting unworked every day. The fix: update four routing rules. Two hours of work.

$38K

Duplicate sales tool, cancelled same day

312

Leads routed to departed reps, fixed in 2 hours

$136K

Additional tool savings in Year 1

$3.6M

Pipeline now being worked that was invisible

Total Year 1 impact

Tool savings + recoverable pipeline

$3.77M

Pricing

Simple Pricing. Guaranteed Outcomes.

Start with the audit. The savings pay for everything else.

One-Time Engagement

^$15K

one-time fee

The complete 5-component audit, delivered in three weeks. Dollar values on every finding.

✓Full 5-component audit
✓25-slide board-ready report
✓60-min live readout with leadership
✓30/60/90-day savings roadmap
✓Lead-to-Cash health report with revenue impact
✓AI readiness score and deployment plan
✓$100K+ savings guarantee or free

Book a Call →

Built by operators who spent 15 years doing this manually.

For fifteen years, our founder was the Go-to-Market Technology leader being asked to justify every tool investment — without a proper data layer to do it. He built Prune because he kept wishing someone had built it for him.

"I spent fifteen years managing Go-to-Market tech stacks at some of the world's fastest-growing companies. Every year I wished there was a way to know which tools were actually earning their place. There was not. So I built it."

Gaurav Palande · Founder, Prune

$100M+

ARR impact from end-to-end Go-to-Market system transformations

$8M+

Annual savings identified and captured across engagements

30+

Industry-leading Go-to-Market tools governed at scale

15 yrs

Operator experience running the stack, not advising it from outside

Team background

Freshworks

Amazon

TikTok

Synopsys

Apple

Polycom

At Atlassian, the Head of Lifecycle Marketing Operations hired a full-time Go-to-Market Architect. It took that person three months just to document their lead flows and present findings to leadership. That is the standard approach today — expensive hire, long ramp, one company's data. Prune delivers the same readout in three weeks, with dollar values on every finding, and a guarantee behind it.

Presented at Demand & Expand, May 2026

Common Questions

What People Ask Before Saying Yes.

Yes. We use read-only access only. We never write to, delete from, or modify your Salesforce or marketing automation system. Finance and single sign-on data is exported by your team and shared directly. We sign a mutual non-disclosure agreement before any data is shared, and all client data is deleted 90 days after the engagement closes.

If you are a software company above $30M in annual revenue, running more than 25 Go-to-Market tools, and using Salesforce as your main customer database — yes. Below that threshold, the numbers rarely justify the guarantee. If you are unsure, book a 30-minute call and we will tell you honestly before you pay anything.

Zylo and CloudEagle tell your CFO what the stack costs — and help negotiate contracts. Prune tells your Go-to-Market Technology leader what it earns, and where your pipeline is breaking. Different buyer, different question, different output. Most companies benefit from both. Zylo surfaces the spend number; Prune builds the business case for what to do about it.

The audit is free. This guarantee is grounded in 15 years of running this analysis at real companies. At any software company above $50M revenue with 30 or more Go-to-Market tools, we have consistently found well above the threshold. If your situation looks like it may not qualify, we will tell you honestly before you pay anything.

Prune is a Go-to-Market Stack Intelligence company using a service-led approach right now. Every audit builds the benchmark dataset that makes the next audit sharper. We are building toward a continuous monitoring platform on Salesforce. Clients who sign today receive the human-expert version of something that will eventually run automatically. The methodology, the benchmark data, and the guarantee are the same regardless.

Let us Prune your Go-to-Market stack.

Start with a conversation. We will show you what Prune finds in a stack like yours — and you decide if you want to go deeper.

📅 Book a 30-Min Call

✉️ gaurav@getprune.io 💼 LinkedIn 📞 415.684.3564

🛡 The guarantee: if we do not identify $100,000+ in annual savings opportunities, the audit is free.

Your Go-to-Market Tech StackIs Overgrown.We Will Show You What to Prune.

Three Problems Every Go-to-Market LeaderIs Dealing With Right Now.